- What is a Marketing Analysis?
More than just a simple demographics report, a Marketing Analysis is a full-featured, comprehensive examination of all the important demographic, economic and geographic factors that affect the marketing potential of a particular location for a dental practice. An marketing analysis is designed to help you understand what makes the area around your practice "tick", so that you can develop powerful, authentic, target-driven marketing materials that strike at the heart of the goals and desires of your patients, ensuring that they accept your treatment recommendations. A TE Demographics Marketing Analysis evaluates the area around your practice and teaches you how to use that information to develop and fine tune your marketing strategi9es. It is like a personal marketing advisor, but one who does not have any markeing products to sell you. You get the most independant, truthful and detailed marketing advice and recommendations so that you can maximize your practice's marketing ROI and help it grow to its maximum potential.
- What’s included in my TE Marketing analysis?
- A map with drive time areas surrounding your practice location in three increments of drive times. We will also take your existing patient base and map it for you, so that you can see exactly where your patients are coming from. We can also break down your existing patient base patients so that you can see which areas produce the "best patients", so that they can be targeted for best marketing results.
- Demographic information of each of the drive time zones, including population, income, and yearly dental expenditure per person. All of the demographics are the most up to date available, using 2010 and 2015 projections.
- Breakdown of expected demand for specific dental needs (pedo, ortho, 3rd molar extractions, perio, endo, complex prosthdontics in each drive time zone), so that you can identify which CE would be best to take to help grow your practice by focusong in the services that are most wanted in the area.
- Key dental statistics about each of the 10 surrounding zip codes around your practice, which tell you, among others, how many people have dental insurance, how often they visit the dentist, and how many patients per dentist there is, which gives you the clearest and easiest to understand ratio that determines the true saturation of each zip code.
- Employment information for those zip codes including the largest employers by name, their number of employees and their contact info, so you can plan your insurance participation strategy and can tap into the large employee pools that can take a practice to a whoel new level of production.
- Heat maps of population growth and income growth by zip code, so that you can focus your marketing on those areas that are growing and are likely to generate lots of new patients, and stop throwing away marketing dollars by trying to reach everyone. .
- A detailed evaluation of the likelyhood of success of marketing methods (yellow pages vs online) based on statistics about where people in each zip code go to find a dentist and look for dental information.
- In depth information about the population, with financial informaiton including average liquid assets, debt to income ratios, unemployment, homeownership, which help you evalute and maximize the strength of your third party financing programs.
- An evaluate of the psychological and buying profiles of the top types of people in each of the zip codes around your practice, so that you can directly marketing to the specific interests and lifestyles of each part of your patient base, as well as create an office environment that feels authentic to the community.
The best way to appreciate the full features of a marketing analysis and the value that our clients receive is to see for yourself. You can view an actual demographics analysis prepared for a client here: Sample Marketing Analysis
The investment for a TE Demographics Marketing Analysis is $949.
Simply Contact Us and let us know where your are located. We can get started on your analysis today, and most analyses are completed within 14 business days!
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