• What are Dental Demographics Quick Sheets?

We know that sometimes, you don't yet know the exact location of your practice and may not be ready for our full Demographics Analysis. We have designed QuickSheets to allow you to preview a geographic area you may be considering, such as a suburb, a town, or a group of zip codes. We will provide you with everything you need to know about that area to determine not only whether it is worth continuing to look at this area, but specifically what part of the area, such as individual zip codes, offers the best opportunities for a future practice.

When choosing the area, you have several options. We can help you decide which one is the best fir for your specific situation

Individual Zip Codes Zips Around Location Drive Times

• What do I get in a QuickSheet?

Demographics Quick Sheets^TM are an extremely cost effective solution for you to rapidly see the potential in a broad area with four main points of information: Income, Population, Competition and Dental Expenditures. Looking at this you can quickly make a decision about whether to pursue this broad area further and moreover where in that area you might want to look for real estate for your practice.

You will not find anything, anywhere out there that matches this service in affordability and depth of information!

The Demographics QuickSheet^TM includes:

• A heat map of the area with 2015 projected incomes.
• A heat map of the area with projected income growth 2010-2015
• A heat map with total 2015 projected population.
• A heat map with projected population growth 2010-2015
• A heat map of competition in the area.
• Full dental spending information for your areas (zip codes or drive times) including their total, per capita and per patient dental expenditures. This is the key to understanding your market potential. You can quickly look at the zip codes and see the market potential for dental services. No one else does this!
• The most accurate way to compare zip codes: Adjusted Dentist to Population Ratio. This clearly tells you the relative saturation of dentists in an area, while accounting for how likely people are to visit the dentist and how much they usually spend at the dentist. We give you the 2010 and 2015 projected Dentist to Expenditures (DtE) Ratio, so you can see where future potential lies.
• Detailed information on each zip code, including predicted number of patients, likelyhood of patient financing approval, and average household liquid assets
• A quick summary of what we see and whether this is location worth evaluating further.

You can view an actual demographics QuickSheet prepared for a client here: Sample Demographics QuickSheet

• What can't I just use the "Dentist to Population Ratio"?

The ratio is often used as an indicator of dentist saturation in an area. The problem is that it does not account for how often people in an area visit the dentist or how much they spend. For example, in a rural area, a ratio can be 3000:1 and an suburban rea can have a ratio of 1500:1. However, if we actually look at the dental expenditures (money spent at dentist's offices, including out of pocket and insurance payments), it turns out that that the per capita expenditures in the rural zone are $200 per capita and $600 in the suburban zone. This tells us that the urban area is actually a better site for a new practice, because out of the 1500 people "per dentist", many more of them will be actual dental patients!

The dentist : population ratio is not what you should be using to compare zip codes! Unfortunately, this misconception is still promoted by demographics companies who don't understand dental expenditures and don't offer this information. For more information on how knowing the dental spending patterns of an area helps you make a better decision, read the article here.

• How do I get started?

Simply Contact Us and let us know the area that you are considering. You can provide us with up to 10 zip codes that fall within this area that you would like information on or we can help you determine the zip codes for you.

The investment for the Demographics Quick Sheets is $699