We are the only dental demographics company to provide and analyze actual dental spending for geographic areas. For any given location, traditional demographics like the dentist to population ratio will never tell you the whole story. You need to know how much is spent on dentistry (the dental services market) and how much of it your practice can reasonably expect to capture. Our dental demographics are the only way you can truly compare apples to apples when looking at different locations for a new practice, relocation or even evaluating the potential of your established practice.